Waiting period for RE to reduce substantially

When we think about a 300cc two wheeler, the first thing that comes to a biker’s mind is Royal Enfield. Such is the impact of the bike manufacturer in the Indian market. The company has been the undisputed king of 300cc segment for at least last 5 decades. Last few years saw new players enter the Indian market like Harley-Davidson, Hyosung, Triumph, etc. which has increased the competition, but as we said; Royal Enfield still remains the undisputed king of its segment and could attain around 90% of the Indian mid-size two wheeler market, giving its competitors tough time. It is now said that the company is considering focusing on bikes up to 650cc displacement range.

Most of Royal Enfield’s rivals focus on producing classy, costly, stylish, faster higher displacement bikes, while Royal Enfield is planning to keep smaller displacement motors which is designed to allow more interaction with the terrain and offers purer biking. It is known fact that RE bikes are not only praised and loved in India, but in the European and international markets as well.

Royal Enfield’s new production set up at Orangdam is expected to produce 1.7lakh units by year end, which will take up the production up by 55%, but seeing Royal Enfield’s fan following, the company is planning to hike up the production by at least 5,00,000 units to fulfill the demand for these bikes, and the second phase already in action to produce 2,50,000 units in 2014. Now with such strong production capacity, the company is sure that the waiting time for these bikes will be reduced by 2 months. Earlier, the bike enjoyed waiting period of as much as 8 months, but now you may get your favorite RE within 6 months or earlier.

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