Bajaj loyalists can celebrate as Bajaj Auto is all set to launch not one but two motorcycles under their Pulsar brand. One being their KTM Duke 390 inspired Pulsar 375, while the second one is a sub 200cc Pulsar. Bajaj Auto has not yet announced the details of their new sub 200cc pulsar, but we are expecting that Bajaj will launch new range of Pulsar 180 or 150 to increase their sales in the commuter market segment. With other companies making new strategies, like for example Honda’s announcement to launch CB Trigger, and Yamaha providing new colors to make consumers attract and grab a market share, Bajaj is no exception, and it is Bajaj’s strategy to launch improved version to stay in the competition.
Pulsar 150 which holds a larger portion of Pulsar sales has not been updated for a long time now. Bajaj’s Discover 125 ST has been fitted with a monoshock rear suspension and a 4 valve engine, and we want the company to work on the smaller capacity pulsars in the same way. This will surely make Pulsar brand which is already a famous brand stand apart from the crowd. It has always been Bajaj’s signature move to offer features that its competitors do not think of.
Bajaj feels that TVS-BMW partnership will not be able to take a stand in comparison to Bajaj-KTM alliance. We have prior examples of new entrants not being able to make a mark immediately, like Honda and Toyota not able to grab the pie off Maruti Suzuki with their Brio and Etios in the smaller car segment. Bajaj will focus mainly on their brand Discover, which has proved to be a sales tornado for the company. Bajaj is anticipated to launch their new Pulsar 375 by this year end.
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