TVS Motors, the company which lost it’s position as 3rd largest manufacturer by volumes to Honda is trying to regain that position by launching a new motorcycle in 125cc volume segment.
TVS will be launching the bike which they showcased at the Auto Expo 2012, the Radeon 125DX. It’s confirmed that they’ll be launching a bike with 125cc engine around July-August.
TVS Jive has been quite a failure, and hardly brought any volumes to the company due to lower market size. Radeon 125DX is expected to have class leading fuel efficiency along with very competitive price tag, but the question is will it be able to stand against Honda’s Shine and Bajaj’s recently unveiled technically rich Bajaj Discover 125ST? Only time will answer this question. Keep watching this space for latest news in the industry.
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