TVS Motors hasn’t been in the news for quite some time, but today is the day for TVS lovers to rejoice. TVS Motors have apparently decided to join hands with BMW Motorrad. This partnership will make both companies enter the 500cc superbike market.
The good news was declared today afternoon at a media event by TVS. The motorcycle is being developed by both companies hand in hand. Indian motorcycle companies have joined hands for this kind of agreement before as well. Bajaj Auto, a leading company when it comes to vehicles, has partnered with Kawasaki & KTM and Hero Motocorp has made Eric Buell Racing as its partner. Of course there are partnerships that went wrong, like for example, TVS motors signed an agreement with Suzuki Motor which eventually resulted in Suzuki entering the market as a solo player.
Stephan Schaller , president BMW Mottard, shared his views of changing the motorcycle market scenario. He explained that his company is trying to expand their product range to raise their sales and trap the fresh expanding market demand. TVS being an experienced and expert partner, it will be easy for both the companies to achieve their goals. Consumers can expect smaller and better capacity vehicles with BMW Motorrad come in near future. Enthusiastic motorists can expect some new outcome when it comes to stability and figures. Hope this agreement’s outcome results in consumers getting a fun biking experience and gaining profit and growth for the company.
With news like Honda launching their newly developed CBR 500 and CBR 400 in the fast growing Indian market, this agreement between TVS and BMW Motorrad gets a thumbs up from market analysts.
TVS with its Indian market knowledge and BMW with its history of making high performance bikes, bikers can expect high quality Indian bikes. The brand image of BMW Motorrad will help a lot in marketing these bikes. At the same time, this partnership will also help the German brand BMW to enter the highly expanding two wheeler market.
TVS one of the leading brands in the motorcycle industry, and then this agreement will be like a cherry on the cake. However, these bikes will be distributed through their own distribution channels. Hope the outcome will be amazing.