What happens when two top vehicle manufacturers join hands? Well, they end up producing the best bike and KTM – Bajaj alliance has proved this to us. Bajaj, a undefeatable manufacturer in the Indian two wheeler industry and KTM, a persistent manufacturer from the European market, first joined hands in 2007 when Bajaj grabbed 14.5 per cent, which was later increased to 38.09 per cent share by paying Rs. 300 crore.
Bajaj is now eyeing to capture a clean 56 percent stake in KTM. If things go right, the Indian company based in Pune will get to control KTM’s business decisions vitally. This business call by Bajaj will certainly be beneficial to the company as with this, we can expect more quality KTM models which can be produced at Bajaj’s facilities.
Not only Bajaj, but KTM will also be benefited by this move as with this, the European company will produce half of its international products in India by 2015. Moreover, we get to know from resources that India will get to see KTM’s first Husqvarna, a Swedish motorcycle brand owned by BMW Motorrad which was purchased by Pierer Industrie AG, a company owned by Stefan Pierer, CEO of KTM. The company is expected to produce these bikes in India soon and later export it to western countries.
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